'If you have a company culture that stands out from peers and other competitors, it's a great asset to talk about and explain,' Sachdeva said.

'It's important that you set up a page for a digital presence, and use it to reflect your values, your purpose, your mission in society, and let job seekers have a preview into what it would feel like working at your company,' Sachdeva said.Īmid the tight labor market, job seekers are looking deeper into companies to see if they would be a fit, putting culture even more front and center as a potential pull for workers. Sachdeva said that LinkedIn data suggests that job seekers engage with a potential employer's brand for months before they apply for a position. It's critical for businesses to have a digital presence and a strong brand not only to attract customers but also to attract talent, said LinkedIn vice president of product Gyanda Sachdeva.

Here are some key strategies for standing out in the search for workers, according to talent experts who spoke at the CNBC Small Business Playbook event. Small business owners may not be able to keep up with deep-pocketed large corporations in a race over wages and benefits, but they can find success in labor market using technology tools that allow them to connect with job applicants, such as LinkedIn.

Chipotle Mexican Grill and McDonald's have boosted pay, while Target and Walmart have expanded tuition reimbursement programs to help employees pay for higher education. The biggest companies are now looking for ways to stand out to job seekers. The National Federation of Independent Businesses is seeing the labor shortage translate into lost sales among it member companies, said Holly Wade, NFIB executive director of research, speaking at Wednesday's CNBC Small Business Playbook event. Inability to hire needed staff is hitting businesses where it counts: revenue opportunities. In total, there are more than 10 million job openings, the highest level on record according to the Labor Department. While there are signs the shortage could be subsiding - hiring in July rose at its fastest pace in nearly a year - recent data suggests there are one million more jobs available than people searching for them.

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